About Me
NICE TO MEET YOU
I'm Tory Wobber
As a leadership coach, I've spent more than 1500 hours in 1:1 coaching alongside conducting training, small-group programs, and creating self-directed resources for my clients.
I led a team of 42 FTEs while at Google before starting my own business, and have a PhD from Harvard.
My values are service, balance, freedom, integrity, adventure, authenticity and self-awareness. I find I work best with folks who share at least one of these core values.
I have a senior dog named Pinch who keeps me present and joyful, and am fortunate enough to live by the side of a lake in Mexico.


"Tory has an amazing ability to communicate back the essence of a conversation in a few short, simple words."
- Erica Wray, Legal Director at Uber

"I always appreciate that Tory provides possible alternatives, soliciting my feedback on where to proceed before we unfold an idea."
- Fangfang Tan, CEO at StoryWithAI

"There are so many things I would never have done without Tory challenging me to do them!"
- Carter Loftus, Associate at McKinsey

My Story
Looking for a living example of someone "building the plane while flying it?" Look no further. I'm no stranger to navigating ambiguity with courage and confidence.
I left a stable job at Google, started my own business, and moved to Mexico — all during the spring of 2020, aka the early days of COVID. At the moment I flew from the U.S. to Mexico, the land border between the two countries was formally closed. I landed in Mexico having only taken 1 year of high school Spanish, with no friends or contacts. I dreamed of succeeding in running my own business, but anticipated total failure so fully that I created financial models to forecast out said failure (Seriously. I can share the spreadsheets).
Instead of total failure, I've found a home abroad here. I'm now conversational in Spanish and a Mexican permanent resident. I've been successfully running my business for more than 5 years. In doing so, I've found more freedom and fulfillment at work than I've ever had across the span of 3 distinct careers. I've met a partner here and we live together lakeside in a small Mexican town together with Pinch, pictured here.
I'm proud that I had the courage to take the leap into the unknown in starting my business and moving to a new country. I'm a living example that it's possible to do things before you're ready, learning and growing in the process.
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